GM Trademarks El Camino, Nomad Names; Dare We Hope?

Despite GM’s woes in recent years, the General still has an incredible heritage of famous and nostalgic names that it can draw upon at any time. But does GM dare resuscitate some of its most cherished and well-known car names, like the El Camino or the Chevrolet Nomad?

GM just may dare, as recent trademark filings with the U.S. patent office reveal that patent applications for both the El Camino and Nomad names have been filed this year. GM Authority came across these trademark filings while sifting through the U.S. Patent office webpage. What does it all mean? And dare we hope for a return of the El Camino and Nomad?

We dare, as recent patent filings have proven quite fruitful for performance car fans. Now granted, this could merely be GM trying to cover their tails, and making sure these popular nameplates don’t go to another brand. But really, can you imagine a Chrysler El Camino, or a Ford Nomad? Us neither.

So that begs the question, what could underpin these returning classics? The obvious answer is the Holden Commodore, which in the U.S. will be called the Chevrolet SS. Holden already makes a Ute, or pickup version of the Commodore, and we see no reason why they couldn’t make a fast wagon out of it either. Because what the Chevy lineup needs is another truck and wagon. After all, GM did promise a whole bunch of new models, right?

About the author

Chris Demorro

Christopher DeMorro is a freelance writer and journalist from Connecticut with two passions in life; writing and anything with an engine.
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