Chevy has put together one heck of a marketing strategy for the new Camaro. First it was Michael Bay movies — and now they’ve arranged a celestial event!
Okay, so the fact that this refreshed sixth-gen Camaro was spotted during the much-talked-about solar eclipse was most likely unplanned. Still, it’s a little eerie to see a car driving around in camouflage while it’s dark out in the middle of the day.
While this version of the Camaro received high praise when it first launched, it has fallen behind in sales compared to its Mustang cousin from Dearborn. So what has Chevy changed to help it catch up?
New Looks and Trims
The front and rear fascia of the white car spotted are heavily cloaked in camera-fooling camouflage, which extends as far forward as the beginning of the car’s fastback tail.
It appears the 2018 refresh will sport new bodywork all around, including possible new taillights, based on the view from the rear. The car spotted featured camouflage on the hood as well — could a new “power bulge” be in store for the refreshed version of the car?
While those who reported the camo Camaro say the specimen they spotted sounded like it was packing the power-dense small-block LT1 V8 currently available in the SS and other performance-oriented cars, that doesn’t necessarily mean this car is an SS.
Chevy is rumored to be planning a new trim level that would make the V8 available at a lower price point. There are no official numbers available, but the change is presumably aimed at reducing some of the sting buyers feel when comparing V8 Camaro and Mustang prices.
The two cars will differ by more than $4,000, which is enough to convince many shoppers to go with the Ford. But not if the bow-tie brand has anything to say about it. We may be living in the future, but a cheap American V8 is timeless in the world of cars.