Keeping your favorite car clean requires a significant amount of effort after a long weekend at the track. Serious automotive enthusiasts demand high-quality products that match the performance under their hood. Meeting that demand head-on, legendary aftermarket parts brand Holley recently announced its brand-new Holley High-Performance Car Care lineup. Holley’s fresh, six-product system targets owners who want their custom builds to look perfect at local car shows and racing events.
Moving into the vehicle appearance space makes sense for a company historically known for everything from fuel systems to Swap Essentials. Holley partnered directly with Malco Automotive to formulate its brand-new, commercial-grade detailing supplies. Malco brings heavy industry experience to the table, providing hardcore gearheads with a highly trusted chemical solution for their valuable rides. The new Holley High-Performance Car Care system naturally joins its existing American Performance catalog alongside popular items like Cataclean and NOS Octane Booster. Entering this high-frequency purchase category gives fans more ways to interact with their favorite aftermarket brand.
Fans get six core items designed to tackle heavy track grime and daily road dirt. The Wash + Wax provides a two-stage shampoo process to quickly restore surface gloss. For quick touch-ups, the Speed Wash spray handles waterless cleaning between major baths. The Speed Finish ceramic detailer repels contaminants, and the Wheel Clean formula breaks down heavy brake dust. A dedicated Tire Shine and an Interior Protect formula complete the package. Seth Glauberman, Owner and President of Malco Automotive, notes: “Holley understands the performance enthusiast better than anyone in the market, and Malco brings decades of detailing and formulation experience to the partnership.”
Fans attending LS Fest West in Las Vegas from April 24 to April 26 already had a chance to get their hands on these new formulas. The middle of a hot desert seems like the perfect place for the company to prove the mettle of this new collection, right? So head on over to the website and grab a set of Holley High-Performance Car Care supplies to pamper your favorite ride!
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