Goodbye Bright Blue: BendPak Goes Gray

Everyone that knows lifts, knows Bendpak. Ever since 1980, Bendpak’s car lifts have been bold, bright, and blue. Now, they are the worlds leading producer of lifting systems and, honestly, don’t really need to be bold anymore. So, they’re taking a new simple approach to the visual side of their products.

“Our bold blue made BendPak the most recognizable car lift brand in the industry, but everyone around the world has adopted the same look,” said Jeff Kritzer, BendPak Sr. Vice President of Sales and Marketing.

We surveyed both our dealer and customer base, and the overwhelming majority felt the new color scheme adds a touch of class. – Jeff Kritzer

Starting mid-next month, all their service and parking lift models will begin to be produced in Gunmetal Gray. Why Gunmetal Gray, you ask? It surely won’t be as eye-catching as their blue, but BendPak believes this grey color with yellow accents will become part of the next big color scheme for the car industry. Bendpak came to the realization that their blue color may not be ideal for certain businesses’ livery colors and it fits perfectly along with their company’s current status, “a little older, wiser, with a more sophisticated touch.” Ultimately, they are possessing it as a message of strength and confidence in their brand and, we must say, we dig it.

For those already with blue lifts that may want to order another– don’t worry. BendPak blue will still be available, just as a “special” color, along with Graphite Black and Seca Red.