See the USA in Your Chevrolet Campaign Returns

The spirit of American exploration is getting a massive reboot just in time for the country’s 250th anniversary. As the nation prepares to celebrate this historic milestone in 2026, Chevrolet is reviving a legendary anthem to remind drivers that there is still plenty of open road left to discover. The brand premiered a modern reimagining of its classic “See the USA in Your Chevrolet” campaign during the opening ceremony of the 2026 Winter Olympics, blending nostalgia with a bold display of modern engineering.

The centerpiece of this campaign is a stunt that refuses to rely on digital trickery. Chevrolet returned to the dizzying heights of Castleton Tower in Utah—a location famous for hosting a 1964 Impala in a previous era. This time, the team airlifted a massive Silverado ZR2 and rising country singer Brooke Lee to the summit. Lee performed a Nashville-infused rendition of the 1951 Dinah Shore jingle from the tailgate of the truck, towering thousands of feet above the desert floor. “Our CMO Steve Majoros often says ‘Big brands do big things,’ and at Chevrolet, we do big things,” said Meg Hollerbach, advertising assistant manager. She noted that the focus was on reimagining campaigns that left a lasting impact.

While the Castle Rock footage provides the adrenaline, the campaign also highlights the diversity of the American landscape. The commercial takes viewers from the Seven Mile Bridge in Florida, where a Corvette Z06 races over blue waters, to the musical streets of Nashville with the Trax. It captures a family visiting the Gateway Arch in St. Louis in a Traverse and couples exploring Redwood National Park in an Equinox EV. Advertising manager Kaitlyn Newman explained that the goal was to invite people to “See the USA in Your Chevrolet,” whether that means a cross-country trek or a simple weekend camping trip near Mount Shasta.

Authenticity remained the guiding principle throughout the production. The helicopter lift was real, the locations were genuine, and the connections between the actors were authentic. Chevrolet chief marketing officer Steve Majoros emphasized that the brand is about honoring real moments between real people. As the commercial hits the airwaves, the message is a clear invitation to get behind the wheel and see the USA in your Chevrolet before the year is out.