We all know the old marketing adage “sex sells”, but the folks at the Australian equipment rental company, Coates Hire, have put an atypical spin on that tried and true sales strategy. We recently found this “super hot” commercial from Coates Hire on YouTube that you’ll just have to watch for yourself to see what we mean. At least the guy isn’t in a bikini and high heels, right?

The “steamy” commercial is promoting a contest that Coates Hire is holding from March 12th to May 13th, where weekly prizes will be given to customers who rent equipment from the company. Coates Hire is not only Australia’s largest equipment rental company, but also a sponsor of the Australian V8 Supercar series. So, it’s only fitting that the grand prize for the contest is an awesome LS3 powered Holden HSV Maloo R8. The contest is only open to Australian residents over the age of 18. Great. America gets denied yet again on acquiring one of these modern El Caminos from down under.