Burnout Wars, Ultra4 Racing, and Callaway Showcase

Holley Performance Brands is turning up the heat for this year’s LS Fest East, set for Friday September 5th through Sunday September 7th at Beech Bend Raceway in Bowling Green, Kentucky. Now in its 16th year, the event remains the nation’s largest celebration of LS-powered performance, and LS Fest East 2025 is shaping up to be the biggest yet. Fans can expect drag racing, autocross, drifting, dyno pulls, and car shows, but Holley is also rolling out new attractions designed to amplify the experience both on-site and online.

One of the highlights will be the addition of Burnout Wars, a crowd-pleasing spectacle where professional and grassroots drivers alike push their machines to the limit in smoke-filled tire-shredding showdowns. With millions of followers across social media, Burnout Wars’ influencers are set to capture viral content that extends LS Fest’s reach well beyond the racetrack.

Also new for 2025 is Ultra4 USA off-road racing, bringing elite-level dirt track competition to Bowling Green. Known for its grueling endurance events and high-horsepower trucks, Ultra4’s presence adds another world-class motorsports element to LS Fest East, appealing to a broader group of enthusiasts.

Callaway Cars Joins the Celebration

For the first time, Callaway Cars will have a dedicated showcase at LS Fest East, highlighting its long-running connection with LS-powered vehicles and it’s new relationship with Holley. From legendary Corvette packages to advanced supercharging systems, Callaway’s history of pushing the LS platform forward makes it a natural fit for Holley’s flagship event. LS Fest attendees will be able to see Callaway models up close while owners gather in a new dedicated display area.

Holley CEO Matthew Stevenson emphasized the importance of these new activations: “LS Fest East embodies our mission of bringing performance, fun, and excitement to automotive enthusiasts. This year’s lineup delivers unforgettable experiences that fuel passion for performance, both in person and online.”

Driving Enthusiast Engagement and Local Impact

Beyond the racetrack, Holley’s fall event lineup continues to deliver a major economic boost to Bowling Green. Tens of thousands of fans are expected to attend LS Fest East, MoParty, and Ford Festival, filling hotels, restaurants, and businesses across the region. Collectively, these events generate millions in local revenue while also fueling Holley’s growing digital presence.

Holley expects over 70 influencers to attend across its fall events, connecting the brand with more than a million online followers. According to Holley’s Director of Marketing Bill Tichenor, the goal is clear: “We’re building a platform that celebrates the full spectrum of performance vehicles. LS Fest is more than an event—it’s becoming a tradition.” With new attractions, a strategic Callaway partnership, and a community-driven atmosphere, LS Fest East 2025 promises to be a landmark weekend for LS fans everywhere.