The year 2020 is finally over, and most of us were glad to see it pass. The COVID19 pandemic affected everything we do in one way or another. While many performance automotive aftermarket businesses thrived during this time, some car sales didn’t. We have been keeping an eye specifically on the pony car market during this time, and while the Ford Mustang and Dodge Challenger held their own in sales last year, the Chevrolet Camaro was way behind.
Fourth-quarter sales numbers for the 2020 Camaro were dismal at best, with only 7,549 units sold, according to goodcarbadcar.net. While this number might not seem so bad considering the current economy, Mustang and Challenger sales tell us a much different story. Ford was able to move 13,453 Mustangs while Dodge sold 14,605 Challenger, which is over twice as many as the once-beloved Camaro.
If we switch gears and look at 2020 sales as a whole, things only get grimmer for the Camaro. In 2020 Chevrolet sold 29,777 Camaros, which is way down compared to the 48,266 units they sold in 2019. Ford managed to sell 61,090 Mustangs this year, and Dodge moved 52,955 Challengers well surpassing the Camaro totals.
It’s evident that GM has missed the mark with the 2020 Camaro. And if you do a quick scan on any social media platform, critics and owners will tell you all of the problems with this vehicle. And as Chevrolet keeps changing and updating the car, the sales numbers have only gotten worse, which is the exact opposite when you look at the Challenger, and the changes Dodge has or, in this case, hasn’t made. As the old saying goes, “If it ain’t broke, don’t fix it.”
At the current time, the fate of the Camaro is resting in the balance. Chevrolet was looking to introduce the seventh-generation in 2023; however, plans for this Camaro were postponed back in June of 2019. With GM’s efforts now moving toward the electric vehicle (EV) audience, which includes a new logo, we’re starting to wonder if the Camaro is at the end of the line again or if the seventh-gen will be the beginning of the first electric Camaro. Unfortunately, your guess is as good as ours at this point. In the meantime, let’s just hope the numbers turn around for the iconic GM pony car in 2021.