When you think of Ferrari’s biggest competitor in the automotive market, who do you think of? Maybe Lamborghini, Aston Martin or Bugatti? You’d be wrong, according to Cadillac. Why else would the company release an ad promoting the CTS-V at the expense of the supercar’s name?
Ok- so maybe Cadillac doesn’t come right out an say that they are a competitor to Ferrari. But they did diss Ferrari in a new ad they put out brought to us by Jalopnik. The commercial starts out asking viewers what would happen if they were told that Cadillac “borrowed technology” from Ferrari for their suspension system. The ad then flips this statement and asks viewers what would happen if they were told Ferrari borrowed the suspension technology from Cadillac – implying that the Cadillac CTS-V in the ad is superior to the Ferrari 458 Italia.
Thanks to Jalopnik, we can bring you the real facts. The dampers found on the Italia were originally Cadillac’s design. The technology, referred to as magnetic ride control, was created by GM with the help of Delphi and was originally used on the ‘02 Cadillac Seville STS.
So what? Automotive companies “borrow” technology from each other all the time. Though Cadillac does have some bragging rights that their suspension technology now appears in the Ferrari 458 Italia, dissing the supercar company in their latest ad might be a little much. While they take it a bit too far, the ad is still decent with a CTS-V sliding around a track being chased by the Italia. We still love you Cadillac, but let’s face it – Ferrari will always be a leader in the supercar market. No matter what technology they “borrowed.”