October means a lot of different things to a lot of different people. For the lovers of fall foiliage, there’s no better month to enjoy the changing of the seasons. Meanwhile foodies get to cram pumpkin spice treats of every variety down their gullet. Then there’s the influx of various pink-painted promotional items as part of National Breast Cancer Awareness month, with many corporate overlords kicking in big money as part of a coordinated effort.
Chevrolet is participating in National Breast Cancer Awareness Month, with its most visible contribution being a pink-painted Chevy SS pace car for the NASCAR Sprint Cup Series. For each lap the pink SS makes at Talladega Superspeedway on October 25 and Martinsville Speedway on November 1, Chevy will donate $350, all the way up to $50,000. Chevrolet did something similar back in 2012 with a pink Camaro, so you know this pink SS sedan is in good company.
Now we know what you’re thinking, it’d take a lot of laps to earn that $50,000, and you wouldn’t be wrong. For Chevy to pony up the full $50,000, there would have to be over 150 laps under a caution flag out of a possible 688 (188 at Talladega and 500 at Martinsville), which would admittedly be a lot, but not out of the realm of possibility.
Chevy is contributing to National Breast Cancer Awareness month in other ways too, including a social media campaign that will donate $5 every time the #IDriveFor is used on Twitter or Instagram. Chevy will donate up to $500,000 using the hashtag, though it’s also working with employees and dealerships to sponsor local events as well.
In the world of pink cars, this Chevy SS packs plenty of punch in the effort to knock out breast cancer.