The redesigned website from Ferrea Racing Components offers smoother navigation and updated product information so engine builders can find and order valvetrain products quicker and easier. Visitors are treated to a brighter, cleaner homepage with easy-to-follow section menu up top and a handy product menu down the left side.
“It’s complete redesign,” boasts Zeke Urrutia of Ferrea. “The previous version was just a static database of the catalog and there was no real search function. Basically, it had never been changed since we started it around 2001.”
More tech information and news are offered on the new Ferrea website.
Key to the upgrade is the ability of customers and dealers to place orders online. Complementing the website redesign is an all-new software system for the company to handle orders and manage inventory.
Users will find their valves and other Ferrea products much easier using the redesigned navigation. They can search by valve series and engine make as well as order custom valves.
“As long as the engine builder has all the specs filled out correctly, it can all be done online,” adds Urrutia.
Users have numerous search options for off-the-shelf products, or they can custom order directly off the website.
In addition to the improved navigation and ordering, the website has much more tech info and news, including a new blog with ties to all the company’s social media outlets.
“We’re also expanding the video section,” says Urrutia. “We’ll have videos talking about every part we make.”
Finally, there’s a new dealer locater to help customers find products locally. Be sure to check all the new features by going to www.ferrea.com.