Royal Purple has been dedicated to bringing their customers quality performance lubricants for consumer and industrial applications for decades. While their lubrication formulas and offerings continue to grow, Royal Purple maintains their dedication to their customers and is now offering them more ways to connect with the company’s newly redesigned website. With new interactive content, product information and helpful tips, RoyalPurple.com is fresher than ever.

The new Royal Purple website is more user-friendly with a new look, simpler layout and easy navigation. Adding to the site’s new look is the company’s “Outperform” messaging and newest logos.

By browsing the home page, you’ll find links to Royal Purple’s latest sweepstakes, gear, social media campaigns and Industrial Division website. You’ll also find tabs that will take you to information pages about the company’s products and sponsored racers, as well as the latest Royal Purple videos that are broken down into categories like “Product” and “Performance Testing” for easy viewing.

The redesigned website also features a frequently asked questions section, information about Royal Purple, the company’s history, and contact information easily accessed via buttons at the bottom of every page. The site even has its own search by application feature that gives you a map of licensed Royal Purple retailers in your area that carry certain products.

“We’ll continue to tweak the site based on the feedback and input we get from customers,” said Randy Fisher, Royal Purple’s Director of Consumer Marketing. “Our goal (with the redesign) was to make things simpler and easier. We also hoped to provide the right mix of info for both the casual and hardcore enthusiasts.”

You’ve trusted Royal Purple for years, so be sure to check out their fresh new website. Even if you’re a new customer, you’ll be sure to find all the information and links you need on superior lubricants for any application.