Chevrolet Releases Augmented Reality Short Film Featuring The ZL1

Earlier today, Epic Games, The Mill, and Chevrolet released their collaboration short-film, The Human Race. The result is a stunning combination of Epic Films’ Unreal Engine, the Mill’s virtual production, Mill Cyclops™, and the Mill BLACKBIRD– which was turned into the beloved 2017 Chevrolet Camaro ZL1.

Because of these companies, for the first time, the car was composited into the footage in real-time augmented reality. The Mill BLACKBIRD is the rig you see in the video, which was created solely for the purpose of inserting a car model onto and placing that specific vehicle into the film in real-time– which, in this case, just happens to be the Camaro. These new technological innovations will forever change the future of filmmaking.

maxresdefault 2

The Mill BLACKBIRD

The 2017 Chevrolet Camaro ZL1 and the Chevrolet FNR Concept Car

The resulting clip is spectacular– showing a futuristic race between a Camaro ZL1 and an artificial intelligence-driven Chevrolet FNR concept car.

The future is now with the somewhat recent releases of multiple autonomous cars and vehicles with self-driving capabilities. Sure, they are frowned upon by most performance driving enthusiasts, but you have to think about how many decades have passed by, just waiting for this sort of technology to come to light. Change and innovation is not only inevitable, it is something Chevrolet constantly strives for.

Sam Russell, Global Chevrolet Marketing General Director, explains how this could shape the brand’s future, “Find New Roads is more than just a tagline at Chevrolet. We embrace that mission in the advanced engineering of our cars, and also in the way we service and communicate with our customers. ‘The Human Race’ brings a lot of those ideals together. The technology involved in producing this film provides a glimpse into the future of customer engagement and could play a unique role in how we showcase car model options with interactive technologies like AR and VR.”

About the author

Jenna Schiebe

Jenna’s addiction to all things automotive began soon after she was introduced to the car scene at age 16. She has a special interest in imports but, at the end of the day, is a enthusiast that loves anything that goes fast.
Read My Articles

Late Model LS Power in your inbox.

Build your own custom newsletter with the content you love from LSX Magazine, directly to your inbox, absolutely FREE!

Free WordPress Themes
LSX Magazine NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

LSX Magazine - The Late Model GM Magazine for Camaro

lsxmag

We'll send you the most interesting LSX Magazine articles, news, car features, and videos every week.

LSX Magazine - The Late Model GM Magazine for Camaro

LSX Magazine NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

LSX Magazine - The Late Model GM Magazine for Camaro

lsxmag

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...


chevyhardcore
Classic Chevy Magazine
dragzine
Drag Racing
enginelabs
Engine Tech

LSX Magazine - The Late Model GM Magazine for Camaro

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • chevyhardcore Classic Chevy Magazine
  • dragzine Drag Racing
  • enginelabs Engine Tech

LSX Magazine - The Late Model GM Magazine for Camaro

lsxmag

Thank you for your subscription.

Thank you for your subscription.

LSX Magazine - The Late Model GM Magazine for Camaro

Thank you for your subscription.

Thank you for your subscription.

Loading